LE VENGEUR EN LIGNE EST-IL UN E-LEADER D’OPINION ? APPROCHE PAR LA METHODE NETNOGRAPHIQUE
Auteur :
Résumé
This paper proposes to study the profile of the avenger in an online context by comparing it to that of the opinion leader online. To do this, we conducted a qualitative netnographic study by selecting 11 cases of revenge online. Through the thematic analysis, we were able to highlight the similarity of the two profiles in two aspects: empathy and conviction.
Mots-clés
qualitative study; netnography; revenge online; opinion leader; avenger
